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UnMarketable.Me

Why I’ll NEVER Ask You For Your Email Address

Posted on By Unmarketable

Let’s get this out of the way: I’m not starting an email list.

Not now. Not ever.

And it’s not because I don’t understand the marketing value or because I’m new to the game. It’s because I actually respect your inbox — and mine.

Because I Know How It Feels

You hand over your email for a freebie, a checklist, a tiny promise of value — and suddenly, you’re getting five emails a week (or worse, five a day) from someone you barely remember signing up with.

Each one more desperate than the last:

  • “I noticed you didn’t open my last email…”
  • “I wasn’t going to send this but…”
  • “This is your last chance! (Again.)”

It starts to feel less like a newsletter and more like a clingy ex who won’t take the hint.

That’s not connection. That’s harassment with a CTA.

Because I Hate Writing Them Too

Let’s be honest: I don’t want to write emails just to say I did. I’m not here to shove affiliate links and sponsorships down your throat under the guise of “value.” I’m not trying to turn your inbox into my revenue stream.

And I’m definitely not interested in manufacturing urgency just so you feel compelled to click.

Because the Internet Has Ruined Email Newsletters

Somewhere along the way, email stopped being a tool, and became a trap.

“Start a newsletter. It’s the best way to make money online!”

So now the internet is flooded with newsletters that exist purely to sell sponsorships. No soul. No voice. Just empty writing with a payout button at the bottom. I’m not signing up so that you can monetize my email addy.

Newsletters used to be about connection. Now they’re just monetized inbox noise.

Hard pass.

My Email Is Like My Home Address

I don’t give out my home address to strangers. And if I don’t specifically invite you to my home, I definitely don’t want you showing up three times a day.

I wouldn’t invite you to come over once a week. I sure as hell wouldn’t invite you to pop in every morning, afternoon, and evening with a new pitch or personal story about how I “almost didn’t send this.”

That’s how I feel about email newsletters.

Your inbox is your space. It should feel like peace, not pressure.

What I Do Instead

I write. I post. I show up in the open.

No gatekeeping behind a pop-up form. No pay-to-read paragraphs. No pressure to “join the list.”

If you want my content, it’s on my blog, and on Medium.

That’s it. Simple. Direct. No inbox invasion required.

Final Thought

Your inbox is not my playground. It’s not a lead funnel. It’s not an obligation.

It’s yours.

And I’ll never ask to move in.

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ABOUT ME

Been in the digital space since 2003. There's nothing I haven't seen (or done). So to say that I may have been in "the game" too long, might be an understatement. Anyway, I do hope that what I write here resonates with you in some positive way.

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