My Inbox is for MY Convenience Not Yours Posted on By Unmarketable Let’s go ahead and clear something up right now: If I give you my email address, it’s not an invitation to become my pen pal. It’s not an invitation to check in on me daily. It’s not a digital permission slip to “nurture the relationship.” And it’s definitely not a green light to show up in my inbox more often than I hear from my own friends. I’m not exaggerating when I say this: My inbox is sacred. It’s not some newsletter-friendly wasteland waiting to be flooded with discount codes, motivational one-liners, or guilt trips in subject lines like: “I noticed you didn’t open my last email…” Yeah. I noticed you sent it. Let’s stop pretending this is normal. Email Is the New Digital Doorstep (And Y’all Keep Tripping Over It) Here’s how I see it: Your email address is your digital home address. It’s where you digitally “live.” And if I didn’t personally invite you over? Don’t show up. Would you walk into someone’s house every single day, unannounced, just to say: “Hey! Just checking in with something really important you’ll regret missing…” No? Then why is that okay with an email? I didn’t subscribe to your newsletter so I could feel like I owe you engagement. I subscribed because in that one moment, you offered something that felt useful. That’s it. And I sure as hell didn’t sign up to be emotionally blackmailed three times a week in a Mailchimp-powered guilt trip. It’s Not That I Hate Newsletters… …it’s that I hate what they’ve become. Let me guess: you downloaded a freebie. Maybe a digital checklist. Maybe a template. You gave your email address because you were curious, not committed. And now? You’re in the inbox Hunger Games. Everyone trying to out-clever each other. Everyone sending “Just one more quick thing!” Everyone believing they’re entitled to your attention because you happened to click “subscribe” once, half-awake at 2:00 a.m. Somewhere along the way, marketers convinced each other that access = ownership. But I don’t belong to your list. And you don’t belong in my inbox like you pay rent there. Let’s Be Real — Email Marketing Isn’t About Connection It’s about conversion. The digital world wants to romanticize it as “the most intimate form of online communication.” Let me translate: “It’s the easiest way to sell to you directly without paying for ads.” That’s it. You think I don’t know that you’re writing me daily because there’s a sponsorship embedded in your ‘recommendations’? You think I don’t know you’re hoping your open rates look good for your next Substack brag post? C’mon. I wasn’t born yesterday. I unsubscribed from three people while writing this post. I Don’t Want to Write Emails Either Let’s talk about that part for a second. Because this isn’t just about me not wanting to receive email. It’s about me not wanting to write the damn things either. Email newsletters are exhausting. Not because I can’t write (clearly, I can), but because I have zero interest in faking sincerity once a week in a tidy format with the perfect blend of personal story + value nugget + CTA. I’m not here to fake a friendship so you’ll maybe buy something from me later. If you want to read what I write? It’s on the blog. If you want more of that? Great — go there. Bookmark it like it’s 2003. No login required. So, Will I Ever Ask for Your Email Address? No. I don’t want your email address. I don’t want to “build a list.” I don’t want to build a funnel, warm up cold leads, or create a sense of urgency that doesn’t actually exist. I want to write things that matter. I want to publish them, walk away, and know that if you resonated — you’ll be back. And if you don’t come back? No worries. I’ll still be here writing for the people who do. TL;DR? My inbox is for my convenience. Not yours. Your newsletter doesn’t get a key. Your welcome sequence doesn’t get a pass. Your “quick check-in” is just digital loitering. You want my attention? Earn it with your work, not your frequency. Say something that matters. Then shut up and let it breathe. Share this:FacebookXLike this:Like Loading... Discover more from UnMarketable.Me Subscribe to get the latest posts sent to your email. Type your email… Subscribe
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